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1. Market Overview – Out of Home Performances Main Outdoor Owners – Total 12+ MediaGeuzen (commercial offer 2016) NETWORK Premium 24 Premium 48 SELECTION North + Brussels North + Brussels FORMAT-PERIOD 20m + 8m - 14 days 20m + 8m - 14 days # PANELS 2016 135 193 COV. OTS GRP RATE CARD** C/GRP*** (in ) n.a n.a n.a n.a n.a n.a 92 900 127 800 (in ) n.a n.a ** Ex. taxes *** Adjusted cost/GRP based on panels in CIM Traffic Study Wave 1/2016 68 Source : Outdoor Services MediaGeuzen

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