1. Market Overview – Out of Home Performances Main Outdoor Owners – Total 12+ Urban Furniture (commercial offer 2016) NETWORK Adshel Maximum XL Adshel Maximum XXL Adshel Optimum XL Adshel BeSST XL (Optimium + Stations) Adshel Antwerp+ Adshel Ghent ADSHEL Adshel Brussels 350 Adshel Brussels Premium Adshel Brussels Center Adshel Brussels 300 Adshel Stations JCDecaux Booster JCDecaux Taste JCDECAUX JCDecaux Authentic Lady JCDecaux Authentic Young JCDecaux Conso F1/F2 JCDecaux Local Brussels JCDecaux Brussels to Business JCDecaux Brussels Event JCDecaux Brussels Place2Be JCDecaux Liège SELECTION National National National National Antwerp Ghent Brussels Brussels Brussels Brussels National National National National Brussels Brussels Brussels Brussels Liège FORMAT-PERIOD # PANELS COV. OTS 2016 urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days National Proximity POS lady urban furn.-7 days National Proximity POS young urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days * Ex. taxes *** Adjusted cost/GRP based on panels in CIM Traffic Study Wave 1/2016 Source : Outdoor Services 69 3 010 3 200 2 650 3 230 350 250 350 150 200 300 580 2 725 2 125 2 425 2 425 600 300 150 150 150 250 70,0 70,2 69,1 70,3 13,2 8,1 75,7 50,6 66,1 74,9 8,8 70,8 68,8 69,4 70,6 54,6 85,1 15,8 16,0 15,4 6,7 35,2 36,5 31,9 32,0 32,9 27,3 23,3 14,4 12,9 22,2 5,1 34,8 28,7 32,1 31,5 9,1 21,9 9,0 8,5 8,8 22,1 GRP RATE CARD* C/GRP** (in ) (in ) 2 465 2 561 2 206 2 250 433 222 1 763 729 853 1 663 45 2 463 1 976 2 224 2 221 498 1 865 142 136 136 148 303 000 316 000 280 000 326 000 39 550 30 650 43 400 21 900 27 000 37 200 73 223 285 965 233 666 264 854 264 854 76 385 37 521 21 399 21 399 21 399 31 859 116,80 110,28 120,65 151,75 91,34 138,06 17,58 50,07 39,57 18,64 1.467,27 107,88 110,18 110,94 110,64 141,62 20,12 150,70 157,35 157,35 215,26
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