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1. Market Overview – Out of Home Performances Main Outdoor Owners – Total 12+ Belgian Posters (commercial offer 2016) NETWORK Access 500 Cover 600 Belgium 800 Moving 400 Contact 350 SELECTION 24 UC 48 UC National Inter city Axes FORMAT-PERIOD 20m + 10m + 8m - 14 days 20m + 10m + 8m - 14 days 20m + 10m + 8m - 14 days Inter city axes + Commercial poles 20m - 14 days 20m - 14 days ** Ex. taxes *** Adjusted cost/GRP based on panels in CIM Traffic Study Wave 1/2016 # PANELS COV. OTS GRP RATE CARD** C/GRP*** 2016 (in ) 500 600 800 400 350 70,2 22,4 1 576 73,5 22,9 1 686 78,8 25,6 2 019 n.a. n.a. n.a. n.a. n.a. n.a. 301 000 363 000 407 000 165 000 133 000 (in ) 190,23 200,95 177,39 n.a. n.a. Source : Outdoor Services 67 Belgian Posters

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