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Overview Free Sheets - Total 12+ 2. Media Profile – Free Sheets CIM 2015 CIM 2014 (2) CIM 2015 (1) Evol. Streekkrantgroep Vlan Zondag 7 Dimanche Steps NL 2735 1962 1550 633 505 2751 2002 1545 686 474 101 104 96 111 90 Reach N (%) 50,1 0,3 28,5 0,1 8,7 Reach S (%) 1,5 46,8 0,4 16,1 0,1 Cost (in ) 1/1 Page 54 550 50 576 25 000 15 520 16 000 Cost/ 1000 19,8 25,3 16,2 22,6 33,7 CIM 2015-1 Paper Streekkrantgroep Vlan Zondag 7 Dimanche Steps NL 2747 1995 1540 684 470 Paper+Digital 2751 2002 1545 686 474 Index vs Paper 100 100 100 100 101 Total Brand 2781 2036 1561 690 486 Index vs Paper 101 102 101 101 104 56 Source : CIM 2015

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