Media Mapping: Free Sheets (paper + digital) 2. Media Profile – Free Sheets 40 45 50 55 60 65 70 75 80 85 15 Young & upscale DM City Steps NL 7 Dimanche Zondag Streekkrantgroep 35+ & Downscale 20 25 % Less than 35 years Source : CIM 2015 57 30 35 40 Vlan Average pop. 12+ Average pop. 12+ % Social groups 1 to 4
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