1. Market Overview – Free Sheets Main Characteristics Free Sheets Particular features – High coverage – Main groups in control: Rossel & L’Avenir (South), Roularta & L’Avenir (North) Advantages – High regional selectivity – Low costs – Promotional force Evolution – Commercial offer based on volume discounts for standardized formats – Improvement of the print/editorial quality – Interesting commercial opportunities to win the dispensation of leaflets in the free sheets because of the rising municipal taxes 55
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