4. Media Cost – Key Facts Average Campaign Costs 2016 Television – Cinema – Radio MEDIUM Television North : VTM + 2BE + VIER + VIJF + Vitaya South : La Une + La Deux + RTL-TVI + Club RTL + Plug RTL + AB3 Cinema 1 week - 30" Radio North : Radio 1 + Radio 2 + Studio Brussel + MNM + JOE FM + Q-Music + Nostalgie South : La Première + Classic 21 + VivaCité + Bel RTL + Contact + Nostalgie + NRJ + Fun + Pure fm one week - spots 30" 94 230 61,5 % X 6,0 OTH = 368GRP (CIM Radio Wave 2015 1-3 – Tot.15+) one month / 300 GRP - spot 30" - 12h-24h Total National Ciné Parc one week - spots 30" 199 200 75,5 % X 4,0 OTS = 300 GRP (Audimetrie/IMProve - Tot. 15+) 38 950 6,4 % X 1,0 OTS = 6,62 GRP (CIM 15 - Tot. 15+) 83 712 71,5 % X 5,6 OTH = 399 GRP one month / 300 GRP - spot 30" - 12h-24h 255 600 72,8 % X 4,1 OTS = 300 GRP Description Cost 2016 ( in ) Performances 18
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