4. Media Cost – Key Facts Average Campaign Costs 2016 Dailies – Magazines – Free Sheets – Outdoor MEDIUM Dailies Magazines Monthlies Weeklies Free Sheets Outdoor JCD Superstar 48 More O'Ferrall 36 m Clear Channel 16 m JCD Booster 2m Adshel Maximum 2m 645 panels 20 & 8 m - 14 days 100 panels - 14 days 425 panels - 14 days 2 550 panels - 7 days 3 010 panels - 7 days 369 408 75,5% X 28,3 OTS = 2136,1 GRP 263 665 43,0% X 12,4 OTS = 532,8 GRP 369 340 68,3% X 17,6 OTS = 1201,4 GRP 285 965 70,9% X 34,9 OTS = 2473,1 GRP 303 000 70,3% X 35,2 OTS = 2473,9 GRP (CIM Affichage 2016- 1 - Tot. 15+) Description 1/1 P FC national selection (NP1) 1/1 P FC 30 insertions in a selection of NL / FR magazines 35 insertions in all measured NL / FR magazines 1/1 P FC (Vlan + Streekkrantgroep) 172 635 51,8% X 1,9 OTS = 98,3 GRP (CIM 15 - Tot. 15+) 249 871 70,6% X 2,2 OTS = 152,1 GRP (CIM 15 - Tot. 15+) 130 086 50,5% X 1,2 OTS = 59,2 GRP (CIM 15 - Tot. 15+) Cost 2016 (in ) Performances 126 000 44,2% X 1,3 OTS = 55,6 GRP (CIM 15 - Tot. 15+) 19
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