4. Buying facts – Programmatic Belgian Share of purchases made in programmatic in 2015 25% 23,1% 20% 19,6% 18,5%18,6% 15,7% 15% 13,0% 10,8% 10% 6,5% 5,6% 5% 3,7% 3,7% 3,9% 3,9% 1,0% 0% 0% 0% <10% 10% to 20% 20% to 30% 30% to 40% 40% to 50% 50% to 60% 60% to 70% 70% to 80% 80% to 90% 90% to 100% 6,5% AdverUser (n=108) Agency (n=102) 19,4%19,6% 184 Source : IAB-Belgium (Matrix Study Wave 04) - 2016
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