4. Buying facts – Programmatic Belgian Share of purchases: Online vs. Offline in 2015 annual budget Adver/ser (n=310) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% % online %offline 42,4% 60,2% 69,6% 72,5% 69,1% 57,6% 39,8% 30,5% less than 100 000 € 100 000 to 499 999 € 500 000 € to 999 999 € 27,5% 1 000 000 € to 4 999 999 € 30,9% 5 000 000 € and + Source : IAB-Belgium (Matrix Study Wave 04) - 2016 185
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