4. Buying facts – Programmatic Use of format by advertisers in 2015 (Belgium Data) Advertisers (n= 310) Online Display Other* 79,0% 77,1% Search 68,1% Online Native 56,8% Online Video 51,9% Online Radio 13,9% *Other : E-mail marketing, newsletter, digital OOH, in-game advertising,… 183
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