1. Market Overview - Social LinkedIn / Shazam / Instagram – Audience - - - - 2,6 million Belgian users in Belgium 622.000 monthly active users in Belgium Split devices: 90% on desktop and 43% on mobile Audience split: 35% Women – 65% Men - - - - - More than 6 million Belgian users 6,5 million of monthly Shazams in Belgium 1,4 million monthly active users in Belgiums About 90% of all smartphones Audience split: 41% Women – 59% Men - In September 2015, 400 million users Worlwide - Average of more than 80 million photos shared every day - - - 172 Audience split: 58% Women – 42% Men Source : Instagram Blogdumoderateur.com Shazam LinkedIn 400 million monthly active people (+ 75% outside the U.S.) 3.5 billion « likes » daily
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