2. Definitions- Search Mobile Search As more people use mobile devices to access the Internet, searching for stores “nearby me”, it is important nowadays to have a mobile-friendly website or/and App. Google will be expanding their use of mobile-friendliness as a ranking signal. Call tracking – A potential customer searches online and clicks on your ad – A unique phone number is listed on your ad’s landing page for the customer to call – The call rings through to your business – The keyword(s), campaign, call duration, etc. are tracked by the unique number and are instantly available to help optimize your pay-per-click campaigns. App Promotion – App extension: Extension below your ads. – Mobile App installs campaigns: Encourage app downloads by sending people directly to app stores from your ads Source : Reprise Media 165
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