2. Definitions- Search Google Analytics Google Analytics is a full-featured web analytics solution that tracks many statistics and report websites traffic. It includes: – Information about visitors You can see the most popular countries and towns that are accessing your website, helping you to determine if any localized marketing campaigns or keyword targeting is providing desired results. – Analyze source of traffic You can see how users are being driven to your website (via another website, paid advertisements, search engine or direct link) This will allow you to see proportionally how successful various methods of traffic sources are. – Breakdown of keywords You will be able to see what keywords you are being found under in search engines, which keywords are performing well, allowing you to modify your website to assist with search engine optimization to try and boost the traffic generated from certain keywords. – Specific page popularity GA can provide data about which of your pages are the most popular, allowing you to see which areas of your website are being considered relevant and higher value content. – Traffic flow – Review historical data They are many others tools that Google Analytics provides such as email reports, sub-domain management, outbound links, mobile statistics, social reporting and revenue tracking, making it one of the most powerful marketing and statistics tools available for increasing the effectiveness of your online presence Source : Reprise Media 166
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