2. Definitions- Search Main Characteristics SEA 6. Engagement Ads – Eliminate waste by reaching only those qualified customers that choose to engage with your brand 7. Gmail Sponsored Promotions – Teaser ad is displayed in email pane or promotions tab on desktop and on the promotions tab on mobile. – Own 100% share of voice when teaser ad is clicked. – Connect with consumers through an innovative and engaging ad designed specifically for Gmail. – The flexibility of GSPs creates opportunities to promote a variety of consumer actions. Encourage advertisers to customize ads bades on the most valuable user behaviour. Source : Reprise Media 164
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