2. Definitions- Search Main Characteristics SEA Visitor leaving your website 3. Remarketing – Drive the audience back to your website – Adapt your message, promotions, content, ad format… based on your audience 4. YouTube Ads – Sho w differen t kin d o f ad s o n Youtub e an d us e differen t formats to target your audience 5. Google Shopping – Helps you to reach shoppers while they are searching for items to buy on Google. – You can maintain the accuracy and freshness of your produc t information , s o you r customer s fin d th e relevant , current items they're looking for. – Makes your assortment visual. – It is easy to compare prices (relative to competitors). – Multiple products can be listed and it goes together with your search ad. – Higher conversion rate on your website. Display ads Search Naetwork Display Network Returning Visitor Overlay ads Skippable ads Non-skippable ads Source : Reprise Media 163
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