2. Definitions- Search Main Characteristics SEA 1. Google Search Network – A group of search-related websites where your ads can appear. – Websites include Google sites and websites that partner with Google (search partners). – When you advertise on the Search Network, your ad can show next to search results when someone searches with terms related to one of your keywords. – The Search Network is part of the Google Network, our name for all the webpages and apps where AdWords ads can appear. 2. Google Display Network – Google also gives advertisers the opportunity to place ads on a variety of sites across the internet. – This collection of websites, which ranges from blogs to news sites and even YouTube, is referred to as the Google Display Network (GDN). – According to Google, the GDN includes over 2 million sites that reach over 90% of global internet users. Source : Reprise Media 162
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