2. Definitions- Search What is SEA? By using Google Adwords, Search Engine Advertising (SEA) is used to get a better ranking in search engines in return for a payment. – Ad s ar e show n whe n peopl e searc h wit h Googl e Search , when people read on the internet (Google Display Network) and when people are watching video´s on YouTube. – Touching customers whatever device they are using – SEA is a pull advertisement medium. Reach your audience at the exact moment that they are looking for you. – Adjust your ads to specific sales or promotions – Easil y trac k sale s an d conversion s t o se e th e impac t o f your campaign Source : Reprise Media 161
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