2. Definitions- Search Main Characteristics SEO 1. Define the Target Audience and their Needs Market research studies, Conduct surveys of your audience, Conduct focus groups, Use social media 2. Content & Web Design Content analysis, creation and optimization, Content CMS Guidelines, Web ergonomic, UI&UX strategy 3. Research & Analysis Website metrics analysis, Keyword analysis, Keyword opportunities and difficulties, Competitor analysis 4. Tools Google Analytics Account, Google Webmaster Tools, Rank Tracker Tool, Google Alerts, Google trends, Set up goals Source : Reprise Media 160
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