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5. Media Cost – Cinema Tariff structure - Average Rate Cards (in ) – 2016 Tariff Number of Ciné Parc Ciné Parc Brussels Ciné Parc Antwerpen Ciné Parc Gent Ciné Parc Charleroi Ciné Parc Liège Total Ciné Parc 5 MC Ciné Parc Dutch-speaking Localities Ciné Parc French-speaking Localities Ciné Parc North + UGC De Brouckère + Kinepolis Brussels Ciné Parc South + Brussels Ciné Parc National (Total) Duration index 15’’ 20’’ 25’’ 30’’ 35’’ 40’’ 45’’ 50’’ 55’’ 60’’ 65” 70” 75” 80” 85” 90” 70 128 85 95 100 115 130 145 160 170 180 190 200 210 220 230 240 Source : Brightfish theatres 92 45 22 14 21 194 143 86 246 215 423 30sec/week (in ) 12.140 6.460 2.900 1.900 2.810 26.210 13.300 7.180 28.190 24.030 38.950

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