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2 . Media Profile - Key facts Media Coverage : Maximum Reach – Total 12+ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 89,9% 85,8% 84,6% 86,9% 77,2% 59,0% 48,8% 50,9% 6,1% 10 Source : CIM Crossmedia 2015

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