2 . Media Profile - Key facts Media Mapping : Profile Heavy Users 75 Young & Upscale 65 H Dailies H (Two-)Monthlies 55 H Weeklies H Radio 45 H Free Press H Television 35 Average pop. 12+ H Internet H Outdoor H Cinema 35+ & Downscale 25 10 20 30 40 % less than 35 years Source : CIM Crossmedia 2015 50 60 70 11 Average pop. 12+ % social groups 1 to 4
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