2. Time shifted viewing - IDTV Average Daily viewing time PRP 18-54 – North Direct vs. Delayed 03:00:00 00:15 00:06 00:09 02:00:00 Delayed Direct 02:29 01:00:00 02:23 02:26 02:26 02:30 02:21 00:11 00:13 00:18 108 00:00:00 2010 2011 2012 2013 2014 2015
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