2. Time shifted viewing - IDTV Average Daily viewing time PRP 18-54 – South Direct vs. Delayed 04:00:00 00:03 00:10 03:00:00 00:06 00:11 00:15 00:13 02:00:00 Delayed Direct 03:21 03:00 01:00:00 03:09 03:02 03:01 03:06 00:00:00 2010 2011 2012 2013 2014 2015 109
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