1. Market Overview - IDTV Live+7 : the new currency Channels that are viewed with a timeshift (due to the use of a digital set top box), are measured in the classic audimetric panel sinds January 2010. VOD (Video on Demand) & interactive content are not measured today. Live TV = currency until end of 2009 – “Viewed while broadcasted” = “Total TV” (Analog or digital, Terrestrial, cable, satellite, IPTV) – Not included: “Other Screen Usage Live+6 = new currency as from 08/01/2010 – Live + Time Shifted Viewing (TSV) up till 6 days after broadcast Live+6+guests = new currency as from 01/09/2012 Live+7 = new currency as from 01/01/2016 – Live + Time Shifted Viewing (TSV) up till 7 days after broadcast VOSDAL = time shifted Viewing On Same Day As Live (after 30sec.) 107
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