1. Market Overview Out of Home Performances Main Outdoor Owners – Total 12+ Clear Channel (commercial offer 2015) NETWORK 16 m + Mega 16 m 36 m B 2 B - 80 pan . 36 m - 100 pan . Super Mix 420 MaxiMix 480 MaxiMix 500 MaxiMix 520 SELECTION 24 UC 5 MC 24 UC 24 UC FORMAT-PERIOD 16 m - 14 days 24 UC + other cities 16 m - 14 days 5 MC 36 m - 14 days 36 m - 14 days 24 UC + other cities 16 + 36 m - 14 days 24 UC 16 + 36 m - 14 days 16 + 36 m - 14 days 16 + 36 m - 14 days * Ex. taxes *** Adjusted cost/GRP based on panels in CIM Traffic Study Wave 1/2015 # PANELS COV. OTS GRP RATE CARD** C/GRP*** 2015 ( in ) 420 760 80 100 420 480 500 520 72,0 17,6 1 264 77,9 29,2 2 271 43,8 11,3 47,1 12,0 496 567 74,1 17,9 1 328 73,7 22,2 1 640 73,6 23,9 1 760 74,1 24,7 1 832 358 580 515 773 214 518 255 983 442 608 452 134 486 679 532 136 ( in ) 278,28 223,53 405,46 428,90 326,15 268,22 269,33 283,21 66 Source : Outdoor Services CLEAR CHANNEL
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