4. Media Cost Key Facts Average Campaign Costs 2015 Television – Cinema – Radio MEDIUM Television North : VTM + 2BE + VIER + VIJF + Vitaya South : La Une + La Deux + RTL-TVI + Club RTL + Plug RTL + AB3 Cinema 1 week - 30" Radio North : Radio 1 + Radio 2 + Studio Brussel + MNM + JOE FM + Q-Music + Nostalgie South : La Première + Classic 21 + VivaCité + Bel RTL + Contact + Nostalgie + NRJ + Fun + Pure fm one week - spots 30" 95 069 67,3 % X 6,0 OTH = 407 GRP (CIM Radio Wave 2014 -3 – Tot.15+) Total National Ciné Parc one week - spots 30" one month / 300 GRP - spot 30" - 12h-24h one month / 300 GRP - spot 30" - 12h-24h 299 400 73,2 % X 4,1 OTS = 300 GRP 189 300 75,7 % X 4,0 OTS = 300 GRP (Audimetrie/IMProve - Tot. 15+) 38 950 5,9 % X 1,0 OTS = 5,97 GRP (CIM 14 - Tot. 15+) 99 470 73,9 % X 5,5 OTH = 398 GRP Description Cost 2015 ( in ) Performances 18
21 Online Touch Home