4. Media Cost Key Facts Evolution CPM: 2009 – 2015p 80% 90% 100% 110% 120% 130% 140% 150% 160% 170% 180% All media TV 2009 = 100 2009 Radio 2010 2011 Newspaper 2012 Magazines 2013 Outdoor 2014 Internet** 2015p Cinema 19 Source : UMA – Magna ** Internet- Display only index evolution
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