4. Media Cost Key Facts Average Campaign Costs 2015 Dailies – Magazines – Free Sheets – Outdoor MEDIUM Dailies Magazines Family/TV/News/Sport Women Magazines Free Sheets Outdoor JCD Superstar 48 More O'Ferrall 36 m Clear Channel 16 m JCD Booster 2m Adshel Maximum 2m 700 panels 20 & 8 m - 14 days 100 panels - 14 days 425 panels - 14 days 2 800 panels - 7 days 3 070 panels - 7 days 381 100 81,9% X 31,7 OTS = 2600,3 GRP 248 528 49,9% X 12,3 OTS = 611,9 GRP 347 351 75,1% X 18,2 OTS = 1368,4 GRP 289 000 75,2% X 39,0 OTS = 2930,3 GRP 275 500 74,6% X 36,4 OTS = 2713,8 GRP (CIM Affichage 2014- 2 - Tot. 15+) Description 1/1 P FC national selection (NP1) 1/1 P FC 22 insertions in a selection of NL / FR magazines 18 insertions in a selection of NL / FR magazines 1/1 P FC (Vlan + Streekkrantgroep) 141 705 55,8% X 1,7 OTS = 92,2 GRP (CIM 14 - Tot. 15+) 112 825 55,0% X 1,9 OTS = 102,08 GRP (CIM 14 - Women 18-54) 121 871 49,7% X 1,2 OTS = 57,7 GRP (CIM 14 - Tot. 15+) Cost 2015 (in ) Performances 155 000 44% X 1,3 OTS = 55,3 GRP (CIM 14 - Tot. 15+) 17
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