2. Main Impact Studies Media Surveys Connectometer - - - - Client: mediahuis Connect (joint venture of Corelio and Concentra) Multimedia Impact Barometer (dailies – magazines – online) Analysed items : ad impact (recognition, attribution, qualitative perception) word-of mouth, brand metrics Since 2009 - Frequency: weekly - N = min 125 subscribers of Corelio-panel (FR + NL) per advertisement - Fieldwork carried out by Ipsos Belgium - Interviewed via CAWI-methodology (internet) EYE Evaluate Your Efficiency - Client: Rossel - - - Impact Barometer (print, online or crossmedia) Analysed items : ad impact (recognition, attribution and qualitative ratings) Since 2011 - Frequency: on demand - N= min 150 readers / visitors - Fieldwork carried out by Accurate Research Solutions - Interviewed via CAWI-methodology (internet) 183
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