2. Main Impact Studies Media Surveys Stopwatch - Client: Sanoma - Magazine Impact Barometer - Analysed items : ad recognition, ad attribution and qualitative parameters - More than 15 years history - Frequency : on demand - N = 100 readers of Sanoma magazines (NL + FR) - Fieldwork carried out by GfK - Interviewed via CAWI-methodology (internet) Tailor made Impact (tm impact) - Client: Sanoma - Impact campaign barometer (pre & post-testing) - - Frequency : on demand - N= 500 - - Fieldwork carried out by GfK Interviewed via CAWI-methodology (internet) 184 Analysed items : ad recognition, ad attribution , call to action, qualitative parameters
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