2. Main Impact Studies Media Surveys On Air - Client: Qgroup (Q-music & JoeFM) - Radio Ad Impact Barometer - Analysed items: ad recognition, ad attribution, qualitative perception and impact on knowledge / attitude / behaviour - Since March 2010 - Frequency : twice a month. In total 30 spots are tested in 1 month (about different sectors and advertisers active on the radio) - N = 100 individuals (Flanders) between 15 and 54 years old evaluate 1 spot (every respondent evaluates 3 spots) - - Fieldwork carried out by InSites Consulting Interviewed via CAWI-methodology (internet) 181
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