1. Main Quantitative CIM Studies Media Surveys Press : CIM Circulation Audit Dailies, magazines, free press Another source of information concerning the printed media Circulation Audit – More than 470 titles or editions audited – Control of print run – Control of paid circulation figures – % of subscribers – Number of free or unsold copies Methodology – Subscription of title to CIM study – Declaration of circulation figures by editor – Circulation audit every 3 months 171
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