1. Main Quantitative CIM Studies Media Surveys Television : CIM Audimetrie Tactical study : Ongoing survey (panel of 1 500 households) – Second-by-second data, for every individual – Universe : 4+ (N = 3 624 individuals) – Total reach of programmes & commercials – Average reach of programmes & commercials (rating) – Share of programs & channels (versus total TV rating) Objectives – Measure audiences of more than 10 channels and other TV use – Sinds 2010 measure of the time shifting viewing – Introduction of the “guest viewing” in the official currency – Study reach of programmes & commercials, on several targets – Provide references for tariff policies & campaign evaluation Methodology – Measurement of individual TV behaviour by audimeter – Audimeter = set-top box & remote control – Collection of data by central computer via modem (at night) – Daily distribution of data to subscribers of Audimetrie 172
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