2. Key Facts Programmatic Future of U.S display ad spending share US Display Ad Spending Share, by Type, 2011-2017 % of total 27% 36% 47% 62% 76% 32% 29% 25% 18% 13% 11% 2011 RTB 19% 2012 28% 2013 34% 2014 Non-RTB programmatic 168 41% 2015 47% 52% 32% 31% 21% 17% 2016 2017 Nonprogrammatic Source : www.eMarketer.com
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