1. Main Quantitative CIM Studies Media Surveys Central Study : CIM PMP (Pluri-Media Products) Strategic study : Pluri-Media (ongoing) and Products (ongoing) – Media consumption : density concept – Products : personal behaviour – Attitudes : sociocultural items related to products categories Objectives – Comparable = single source – Concept of density : « Heavy, Medium, Light » users – Answer the question : which medium is the most consumed by my target and which are the complementary media ? Methodology Media Part – Face-to-face interviews (CASI) – Sample : +/- 10 500 individuals of 12 years and older Methodology Products Part – Self-completion questionnaire, left behind for the media respondents – Sample : 4 913 individuals of 12 years and older (return rate = 50%) 169
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