2. Key Facts Programmatic Key Facts - In 2014, U.S. programmatic display ad will account for 63% (34% RTB and 29% non RTB programmatic) of all display - Programmatic display income will raise of 59% per year between 2013 and 2017 to reach 10,8 billion worldwide - Programmatic display buying market share will account for 48% of all display in 2017 - Less than 2% of surfers convert on the first visit on a website - Programmatic video income will raise of 77% between 2012 and 2017 to reach 626,5 million on the five major European markets (Germany, Spain, France, Italy and UK) 167 Source : Cadreon
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