5. Media Cost Cinema Main Buying Conditions 2015 Cinema advertising is sold by geographic selection / packages – « package » = Ciné Parc (7 in total) – possible combination of several Ciné Parcs – National Pack : 5 main cities : -10% - Localities : -25% – projection of the spot during one week (every day, every show) Other packages : – ‘Pack 12 Flex’ : -30% if present during 12 weeks in Full Tempo – CineBumper : opportunity to exclusively sponsor a cinema show on-and offline Tariff and technical requirements : – standard spot duration : 30 sec – tariff basis : 30 sec/week – seasonal tariff indexes – required material : Full HD Dolby 5.1 Rhythm of campaign – 2 main different « Tempos » : Full Tempo and Half Tempo 116
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