5. Media Cost Cinema Main Buying Stipulations 2015 Main reductions & bonuses – New advertiser : 10% bonus at the end of the 1st campaign – No commercial advertising: -30% Extra charges – Preferential position : +15% (3rd or last part of reel) or 20% (last position) – Duo spots : +20% on the second spot – Sponsor quotation : +15% for 1st quotation, +30% for 2 and more quotations – Co-branding : 2 products of same advertiser: +20%, 2 different advertisers: +40% Weeks Seasonal cost index 1 2-7 120 80 8 100 9-12 80 13 100 14-16 17-21 22-25 26-42 43-52 120 100 117 80 100 120
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