5. Media Cost – Television Main Buying Conditions 2016 Commercial policies – By main saleshouses : Medialaan, SBS, RTVM, Média 13, IP, RMB, VAR TV, Concentra – Several buying stipulations – Commercial possibilities : airtime, sponsoring, 2nd screen (ic connect),… Main legal stipulations – Price citation allowed on all channels (not for billboarding) – Diverse restrictions on kids advertising on RTBF (no more 5 minutes rule since March 2007) – Alcohol beverages : no restrictions in the North - alcohol +20° forbidden at RTBF Duration index Sales 5'' Houses Medialaan SBS RMB IP 50 40 35 35 50 50 50 50 70 70 70 70 85 85 85 85 95 95 95 95 100 115 130 145 160 170 180 100 115 130 145 160 170 180 100 115 130 145 160 170 180 100 115 135 150 165 185 200 95 10'' 15'' 20'' 25'' 30'' 35'' 40'' 45'' 50'' 55'' 60''
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