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4. Advertising Investments – Television Top Advertiser Groups Television : 2015 Top 10 PROCTER & GAMBLE BENELUX UNILEVER RECKITT & BENCKISER COCA-COLA COMPANY L’OREAL GROUP DANONE GROUP NESTLE GROUP MEDIALAAN BEIERSDORF RENAULT-NISSAN ALLIANCE 1000 95 819 73 933 69 681 39 557 34 709 30 993 28 072 25 890 22 120 20 732 Source : MediaXim (incl. sponsoring TV) 93

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