5. Media Cost – Out of Home Main Buying Conditions 2016 Commercial policies – By contractors (Clear Channel, JCDecaux, Belgian Posters, Guidooh,…) – Combination tariffs available – From very local to national coverage – Prescriptible & OTC medicines ad forbidden (except nutritive complements) – No sectorial exclusivity on big formats – Sectorial exclusivity on urban furniture except for JC Decaux : No more exclusivity for weeks 1-4, week 18 (mother day), week 23 (father day) weeks 26-33 and weeks 48-52 – Sectorial exclusivity on urban furniture except for Adshel : No more exclusivity for weeks 1-4, week 18 (mother day), week 23 (father day), weeks 26-35 and weeks 48-52 Main buying conditions – Additional charge for an extra posting (from 80 net for a standard roadside 20 m billboard to 350 net for a trivision) – Communal taxes according to the city 75
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