1. Market Overview – Out of Home Performances Main Outdoor Owners – Total 12+ JCDecaux Billboard (commercial offer 2016) NETWORK Brussels 8 Prestige Senior SuperStar 48 SuperStar National SELECTION FORMAT-PERIOD Brussels 8m - 14 days 5 MC* 8m + 21m + 38m - 21 days 48 UC 20m & 8m - 14 days National 20m & 8m - 14 days * 5 main cities ** Ex. taxes *** Adjusted cost/GRP based on panels in CIM Traffic Study Wave 1/2016 # PANELS 2016 50 134 645 785 COV. 18,3 47,9 75,3 77,0 OTS GRP RATE CARD** C/GRP*** (in ) (in ) 14,0 17,9 257 859 28,1 2 115 28,0 2 153 37 958 251 809 369 408 411 144 153,60 293,04 172,22 154,72 Source : Outdoor Services 65 JCDecaux Billboard
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