1. Market Overview – Out of Home Main Characteristics Outdoor Particular features – Belgian market is one of the most mature in Europe – High number of panels : +/- 64.000 – Numerous formats & buying possibilities Advantages – Regional selectivity – High national coverage & frequency – Large visibility Evolution – Development of digital & interactive products (Street, metro, stations & malls,…) – Ongoing investments in qualitative equipment and locations (ex: Backlights Prestige and 36m ) – More precise targetted offer and geographic segmentation – Development of modules and interchangeable mix 61
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