5. Media Cost - Magazines Main Buying Conditions 2016 Commercial policies – By main sales houses : Roularta Media, Sanoma Media, de Persgroep Advertising, IP Press,… – Several formats : from to double page full quadri & covers – Numerous creative formulas (inserts, samples, scentstrips…) – Several community marketing possibilities Main buying conditions – Guaranteed position : +10% to 25% – ‘Prima posta’ (right or first advertisement) : +20% to 42% – Advertisement on cover : +10% to 50% – Combination of titles discounts – Seasonal conditions on weeklies : End December/Mi February : 3 ins + 1 free ins, July/August : 2 ins 1 free ins – Seasonal on monthlies : 2nd ad at 50% – Big Wrap: possibility and new method in print to by a cost guaranty of GRP in 6 different package of titles from the most important sales houses 53
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