5. Media Cost - Dailies Main Buying Conditions 2016 Tariff base = modules – Articles : 1000 (1/1 P) – 750 (3/4 P) - 500 (1/2 P) – 250 (1/4 P) - Pano (2/1 P) – Accolades : e.g. 100 (100mm*width), 94 (height*94mm) – Apostrophes : e.g. 200 (100*94mm), 400 (100*191mm) Commercial policies – National « NP » offer : promo for 1 insertion to 3 or 5 insertions in the total selection of De Persgroep + Rossel Advertising + Mediahuis + IPM – PNU deals (Premium Newsmedia United): promo for 3, 5, 7 or 9 insertions in all titles of De Persgroep + Rossel Advertising – Offer : Tango (Mediahuis + IPM) or Touchpoint (Rossel + De Persgroep) – Offer : Print - Tablet - Phone – Website : several formats and frequency possible Main buying conditions – Extra charge for preferential position : +20% or +25% (p1x5; p3x2) – Top Topical : -25% (predictable event) or -50% (unpredictable) 35
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