2. Main Impact Studies – Media Surveys Connectometer - - Client: mediahuis Connect (joint venture of Corelio and Concentra) Multimedia Impact Barometer (dailies – magazines – online) - Analysed items : ad impact (recognition, attribution, qualitative perception) word-of mouth, brand metrics - Since 2009 - Frequency: weekly - N = min 125 subscribers of Corelio-panel (FR + NL) per advertisement - - Fieldwork carried out by Ipsos Belgium Interviewed via CAWI-methodology (internet) EYE Evaluate Your Efficiency - Client: Rossel - Impact Barometer (print, online or crossmedia) - Analysed items : ad impact (recognition, attribution and qualitative ratings) - Since 2011 - Frequency: on demand - N= min 150 readers / visitors - - 204 Fieldwork carried out by Accurate Research Solutions Interviewed via CAWI-methodology (internet)
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