1. Main Quantitative CIM Studies - Media Surveys Out of Home : CIM - Traffic Study Tactical study : 2 levels – Traffic : modelized travelling of people – Current study : field from June 2013 to May 2014 (with sample 2005-2006 and datas from 2011-2014) – Cross of the two levels : measure campaign performances Universe : – All billboards in 48 UC that subscribe to the CIM-study – Movement of the population during last 12 months Methodology : – Face-to-face recrutment – 7 days diary (paper and CAWI). – Sample : 12 683 individuals 12 + – Billboards and networks : update every year in January and June 196
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