2. Buying Methods– Online Video How To buy? Buying specific content: • Select websites and channels that have a match with your brand to create proximity. • For awareness campaigns, consider using vast reach tactics, combining multiple inventory sources. • Add categories to target sites with specific content • Create whitelists of sites that perform better in terms of completion and viewability Buying specific audiences: • Buy audiences that are part of your core target group, regardless of the website they are on. • Target specific audiences that meet socio demographic criteria • Create affinity lists to reach in-market audiences • Target audiences that have browsed certain keywords • Retarget audiences that have of haven’t performed a particular action 188 Source : Cadreon 2016
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