1. Market Overview – Programmatic 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Programmatic advertising today and in the future 83% 60% 59% 56% 52% 40% 33% 31% 23% United States Netherlands United Kingdom France Australia Japan Germany Spain 2011 2012 2013 2014 2015 2016 2017 177 China
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